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Heads Up Technologies Announces Studio Digital Media Library for Lumin® Cabin Management System

Digital media distribution agreement provides more in-flight entertainment options to passengers

Carrollton, Texas - October 21, 2013 - Heads Up Technologies, Inc., a leading supplier of electronic solutions for general aviation and commercial aircraft, announces a content distribution agreement with Red Touch Media, the technology company behind the fastest growing digital media content management platform in the digital media industry.  The partnership gives Heads Up Technologies’ customers access to Red Touch Media’s extensive library of digital content through both its fiber optics-based Lumin® cabin management system, and wireless media server, allowing private jet passengers access to premium content on any device.

“We are thrilled to announce our partnership with Red Touch Media and our ability to expand in-flight entertainment options for passengers,” said Robert Harshaw, President and CEO of Heads Up Technologies.  “Implementing this solution will make movies, music and other content more readily available in flight; an added convenience for private jet passengers.  Our customers are used to selecting and streaming exceptional content to their personal smart phones and tablets at home. Now they have that capability while in their aircraft.”

”We are very excited to join forces with Heads Up Technologies and provide them with an original solution that will enhance the customer experience,” said Wayne Scholes, CEO and Chairman of Red Touch Media.  “Not only will private jet passengers benefit from this partnership in-flight, but aviation and commercial aircraft companies can use this tool to leverage content and offer customers an incentive to interact with them on a deeper level.”

Lumin®  takes its design cues from current trends in consumer products like smart phones and tablet PC’s, and features the latest in fiber optics, distributed processing, wireless connectivity, and certified digital content management technologies. Passengers enjoy an intuitive touchscreen user interface, which is customized to support the branding of the interior space. The system incorporates Blu-ray, digital audio libraries, Internet, seat-to-seat texting, and cabin control functions, while simultaneously reducing weight and power consumption.

Lumin® is scalable to provide a common experience across an OEM’s entire product line, from the smallest to the largest aircraft. Passengers will recognize and appreciate the similarity between aircraft models.

“We wanted to create a CMS with flexibility, to give OEM’s a solution that is uniquely their own. This system lets the interior designers define the level of luxury, functionality and control of each cabin,” added Harshaw.  “Now with the addition of a digital media library, our passengers’ entertainment experience will truly rival their high-end home theaters.”

Heads Up Technologies will reveal the Red Touch Media-enabled custom in-flight entertainment features at the National Business Aviation Association (NBAA) Convention, October 22-24 in Las Vegas at Booth #N1421. .

About Heads Up Technologies

Since 1985 Heads Up Technologies has been enhancing the aviation experience for pilots and passengers by offering new, innovative products and providing the most advanced cockpit, cabin and aviation electrical solutions. Based in Carrollton, Texas, the company provides products and services to aircraft manufacturers, service centers, and owner/operators around the world.  Its product line includes digital audio systems, interior and exterior LED lighting, satellite datalink, low cost data recorders, and digital controllers. For more information, contact Heads Up at (972) 407-1131 or visit www.heads-up.com.

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